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Numerous brands, including Tommy Bahama, AWEARNESS Kenneth Cole, Victorinox, Carhartt, MISSION Athletecare, Point 6, Bauer Hockey and Trek/Bontrager showcased their newest pieces featuring 37.5, some already at market, some for fall ‘16, and some for spring ’17. These companies are utilizing this new innovation in everything from suits to shirts to socks to performance wear. Some brands were also represented by brand ambassadors including New York Rangers star Chris Kreider and soccer star David Villa.