December 21, 2017

AdWeek’s Best Outdoor Ads of 2017

37.5 Technology Billed as the world’s most remote pop-up store, “The Cliffside Shop” appeared one day…
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November 30, 2016

Go Ahead, Get Sweaty. Microparticles Can Cool You Down.

Technical fabrics can accomplish marvelous feats. You can buy workout clothes that stay dry longer,…
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October 28, 2016

Sun Mountain Introduces New Top-of-the-Line Golf Rainwear

Sun Mountain has a new top-of-the-line collection of golf rain gear for 2017 called Elite…
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October 27, 2016

Three Brands to Wear Underneath Men’s Athletic Shorts

New technology is making specialty gym underpinnings a must MISSION VaporActive is another leader in…
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September 2, 2016

@FGCU_MSoccer Unveils 2016 Third Kit At Eagle Revolution

FORT MYERS, Fla. – The FGCU men's soccer team unveiled its new uniform from INARIA…
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August 10, 2016

Pacific Coast Feather Company Team with Cocona

Will launch performance down products under ComfortMax banner with 37.5 technology August 1, 2016 Seattle…
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Rossignol
June 30, 2016

Natural Performance

“Unlike conventional wicking, 37.5 technology is all about preventing sweating in the first place,” he says. “It…
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June 22, 2016

MR Mag – 37.5 Brand Showcase Recap

Numerous brands, including Tommy Bahama, AWEARNESS Kenneth Cole, Victorinox, Carhartt, MISSION Athletecare, Point 6, Bauer Hockey…
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Rossi-PR
June 6, 2016

Study Shows 37.5 Technology Increases Athletic Efficiency

Jeff Bowman, chief executive officer of Cocona Inc., said “we’re just scratching the surface” of…
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May 31, 2016

Couture in Orbit: Future wearable tech from ESA’s space-inspired fashion show

It's after hours at the Science Museum and the European Space Agency's fashion show is…
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May 31, 2016

From Coffee Grounds to Couture, Food Waste Transforms Into Fashion

The United Nations Environment Programme estimates that 1.3 billion tons of food go to waste each…
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